A friend asked me the other day about my job and what I actually did. It’s difficult to explain IT to people who are not in the industry because many think all we do is fix computers. Now try to explain project management and Scrum. Regardless as I was explaining my role as a ScrumMaster and project manager in application development he rephrased his question, “How do you make the company money?” A valid question, but one that takes some thought.
Sometimes the hardest part to doing something is just showing up. Take this blog for example. I have been on a holiday hiatus for about two months now and even though I felt I should write another post, I couldn’t get the motivation to do so. I am off from grad school right now, work is a bit slow, and I have no other huge priorities, so why can’t I get the motivation to do a simple post?
I’ve been alluding to a series on personal branding and following my last post regarding why to personal brand, here is the next in the series. Consider this Personal Branding 101 – the introductory course, how to get started. In subsequent posts I will dive deeper into various outlets in which to enhance your personal brand, and get contributions from others within the Agile community, but this is the basics. Keep in mind, none of this information is super prescriptive – simply lessons learned from experience and simple research.
Personal branding is not a new phenomenon, but in recent years building a personal brand has become increasingly more accessible and with that more important to professional success and the Agile community is no exception. Have you ever wondered how some of the people at Agile conferences know everyone? Or how someone got so many Twitter followers? A lot of it is about being savvy in social media and building your brand. In a series of posts I will detail some of my ideas around personal branding and get some contributions from others in the Agile community who are doing it right.
The original post is one I contributed to on Leslie J. Morse’s blog in reference to Borrowed Light and Women In Agile. it details how to share your credibility with others to build their reputation and credibility – borrowed light.