I’ve been alluding to a series on personal branding and following my last post regarding why to personal brand, here is the next in the series. Consider this Personal Branding 101 – the introductory course, how to get started. In subsequent posts I will dive deeper into various outlets in which to enhance your personal brand, and get contributions from others within the Agile community, but this is the basics. Keep in mind, none of this information is super prescriptive – simply lessons learned from experience and simple research.
Personal branding is not a new phenomenon, but in recent years building a personal brand has become increasingly more accessible and with that more important to professional success and the Agile community is no exception. Have you ever wondered how some of the people at Agile conferences know everyone? Or how someone got so many Twitter followers? A lot of it is about being savvy in social media and building your brand. In a series of posts I will detail some of my ideas around personal branding and get some contributions from others in the Agile community who are doing it right.
The original post is one I contributed to on Leslie J. Morse’s blog in reference to Borrowed Light and Women In Agile. it details how to share your credibility with others to build their reputation and credibility – borrowed light.
So I’m being an Agile player. I’m dating a few different versions of Agile to see which works best while trying to keep it from the other methods I’m test driving. Don’t tell Scrum that I was scoping out Kanban. Don’t let Kanban know I made a date to get to know TDD better. How can I help the team decide which is best when there are so many options to consider?
Wikipedia states that servant leadership is both a leadership philosophy and set of leadership practices. Traditional leadership generally involves the accumulation and exercise of power by one at the “top of the pyramid.” By comparison, the servant-leader shares power, puts the needs of others first and helps people develop and perform as highly as possible.
When we refer to servant leadership in Scrum it is at the team level. A ScrumMaster is the servant leader for the Scrum team. They do all the steps the definition above refers to and more. This is all great for the Scrum team, but what about everyone else, the ScrumMasters included? Who is their servant leader? Can companies step in and supplement for this role?